A shekarun baya-bayan nan, masana’antar fina-finan Hausa wato Kannywood ta fara ganin sababbin jarumai da jarumai mata da ke tashe cikin sauri. Wannan tashewa na zuwa ne ta hanyar shaharar YouTube, ra’ayoyin masoya, da kuma kuri’un da ake kaɗawa a shafukan sada zumunta kamar Facebook, TikTok da Instagram.
Masoya fina-finan Hausa na ci gaba da bayyana ra’ayoyinsu ta hanyar sharhi, kuri’a (votes) da kuma yawan kallon shirye-shirye. Wannan ya sa wasu sabbin jarumai suka fara daukar hankalin jama’a fiye da yadda ake tsammani.
Sabbin Jarumai Maza da Ke Tashe a Yanzu
Daga cikin sabbin jarumai maza da ke samun karɓuwa sosai a halin yanzu akwai:
• Abubakar Sadiq (Abba El-Mustapha)
Ya fara daukar hankali ne ta hanyar fitowa a shirye-shirye masu tashe a YouTube. Masoya na yabawa yadda yake taka rawar matashi mai jajircewa da gaskiya.
• Umar M. Shareef (sabbin rawuna)
Ko da yake ya dade a masana’antar waka, sabbin rawunan fim da yake takawa sun sa ya fara shiga jerin jaruman da ke tashe a Kannywood a bangaren fina-finai.
• Sadiq Sani Sadiq (sabbin jerin shirye-shirye)
Sabbin rawunan da yake takawa a jerin shirye-shirye sun sa matasa ke ƙara kaunarsa, musamman saboda salon wasa na gaskiya da natsuwa.
• Ali Nuhu (rawar jagoranci ga matasa)
Duk da kasancewarsa fitaccen jarumi, Ali Nuhu na ci gaba da tashewa ta hanyar ba da dama ga sababbin jarumai da fitowa a sababbin shirye-shirye da ke jan kuri’un masoya.
Sabbin Jarumai Mata da Ke Tashe Bisa Kuri’un Masoya
A bangaren jarumai mata, akwai waɗanda suka yi fice bisa:
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yawan ambatonsu a sharhi
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kuri’un masoya
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yawan kallon shirye-shiryen da suka fito a ciki
Daga cikinsu akwai:
• Safara’u (Jarumar Matashiya)
Ta fara jan hankali ne ta hanyar rawuna masu sauƙi amma masu ma’ana. Masoya na yabawa yadda take nuna halin mace mai hakuri da juriya.
• Zulaihat M. Aliyu
Ta samu karɓuwa sosai a sabbin shirye-shirye na YouTube. A wasu kuri’un masoya, ana yawan ambaton sunanta a matsayin jarumar da ke da makoma mai kyau.
• Rukayya Muhammad
Rukayya ta shahara ne saboda rawar da take takawa cikin gaskiya, musamman a labaran soyayya da zamantakewa. Masoya na ganin tana wakiltar sabuwar fuskar Kannywood.
• Nafisa Abdullahi (sabbin ayyuka)
Duk da shahararta tun da dadewa, sabbin rawuna da take takawa sun sa ta sake shiga jerin jarumai mata da ke tashe bisa kuri’un masoya a kafafen sada zumunta.
Rawar YouTube da Kuri’un Masoya
YouTube ya zama ma’aunin shahara a Kannywood. Yawan views, likes, comments da sharing na nuna wane jarumi ko jaruma ke tashe. Haka kuma, kuri’un da masoya ke kaɗawa a shafukan sada zumunta na taimakawa wajen bayyana waɗanda jama’a ke so a yanzu.
Masana harkar media sun ce:
“A yau, masoyi ne ke yanke hukunci, ba kamfani kaɗai ba.”
Dalilin Da Ya Sa Sabbin Jarumai Ke Jan Hankali
Masoya na son sabbin jarumai saboda:
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suna kama da rayuwar yau
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suna amfani da Hausa mai sauƙi
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suna kusantar masoyansu a shafukan sada zumunta
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suna fitowa a shirye-shirye masu tashe
Kammalawa
A takaice, sabbin jaruman Kannywood da ke tashe a yanzu na samun karɓuwa ne bisa ra’ayin jama’a da kuri’un masoya, ba wai suna kawai ba. YouTube da kafafen sada zumunta sun ba masoya damar zaɓar wanda suke so, lamarin da ke ƙara gasa da inganci a masana’antar Kannywood.
Idan aka ci gaba da tallafa wa waɗannan sabbin jarumai, babu shakka Kannywood za ta ci gaba da haskakawa a Najeriya da ma duniya baki ɗaya.
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